“Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.” — Gary Vaynerchuk
If you dig down deep enough in history, “great content + social media” has always been the magic formula. Imagine Og the caveman telling a great hunting story to family and friends around a fire. That great story undoubtedly got retold by others, and you can imagine that Og’s great story-telling abilities were also the topic of many conversations.
This formula is the reason people still know the name Shakespeare and are familiar with his plays around the world. First, he had great content that still carries relevance and enormous appeal after 400 years. Now, that is some good content! Second, there were avenues (the audience at the Globe Theatre, books, English teachers, etc.) through which his stories and his legendary story-telling abilities were and continue to be passed along.
Maybe you’re not quite a Shakespeare; maybe you don’t have a good fireside hunting tale — but you still have a story to tell. And that story is very meaningful to a specific audience. As you can probably guess, the job of marketing you or your business can be divided into two tasks: Making your story great, and connecting with your audience.
Making your story the best it can be.
Once you start realizing that the content you put out there represents the story of you or your business, everything on social media starts making sense. Listing the features or benefits of a product or service may be an important thing to do on a showroom floor when you’re trying to close a sale, but be mindful that this is not a story. A story is what inspired you to take that business path. A story is how that product or service made someone’s life better. A story is the obstacles you overcame to make the best product or to give the best service possible. On social media, people are there to hear, tell, and share stories. Tell your story and tell it well.
Connecting with those to whom your story is most relevant.
Before the advent of the Internet and social media, getting your message to potential customers meant casting a wide net through newspaper, billboards, radio, and television advertising. The huge advantage of social media is that your customers are the ones who actually spread your message. But keep in mind that they will only pass that message along if what you’re posting is worth sharing. Think of it this way: In advertising, your message rides along on the content of others; in social media, your message is the content. If that message is a compelling story, it will be shared.
Are you ready to start telling your story? At Blink;Tech, our specialty is helping our clients tell their stories in the most impactful, creative, and exciting way. Call or Email us to find out how we can serve you and your business!
