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Brace for the Explosion: Video and the Internet in 2015

January 27, 2015

The possibilities of online video and the technology through which it can best be implemented are converging in 2015. Some estimates by analysts of web traffic and user behavior say that by 2017, almost 70 percent of Internet traffic will be devoted to streaming and watching video -- some predict that number will rise up to even 90 percent.

Both B2B and B2C companies are going to incorporate a lot more video into their 2015 marketing strategies.... Read more »

"Hey, Facebook! What Are You Doing Now?" The Reasoning Behind Facebook Messenger and Paper

November 25, 2014

Change. It's never easy, but it's always inevitable.

As a tech company, change is something we deal with a lot. It's the core of our business. And we've learned that when there is a major industry change, the truly important questions don't usually revolve around the technical details of the change, but rather the reason for the change and the direction that change will take us.

A good example of this are the many changes that have taken place with Facebook this year.

Most notable were the extraction of the Facebook... Read more »

Will Apple Pay Kill the Credit Card?

November 14, 2014

Over the last few years, a number of alternative payment systems have emerged, and the list keeps growing. With the onset of geo-fencing technology and near field communication (NFC), it is now possible for people to pay at the register with their mobile devices. Although Google's been backing it, Android still doesn't have the iPhone's clout -- regardless, now that Apple Pay has hit the market, things do not look good for the future of the credit card.

The greatest challenge for companies that wanted to offer NFC was having the infrastructure... Read more »

Do You Have a Winning Social Media Profile?

October 22, 2014

As much time as we all spend on social media, it's very easy to overlook one of the single most important aspects of our online presence: our profiles. Whether writing a personal bio or business profile for a social media account, you should always keep in mind that this is effectively your online business card. Not only is your profile how others will learn the pertinent facts about you or your business, but it is usually the point where they will decide whether or not to follow you. Here are some key tips that you should know:

Keep your profiles up-to-date
Does your profile have your current stats and... Read more »

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