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As with any topic concerning Google, a mountain of speculation surrounds that "+1" button on Google+ and how to respond to the universal conclusion that +1s help improve search rankings. Countless articles and blog posts on the web conjecture about how +1s are factored into Google's new Hummingbird search algorithm and just how much the link-building that is created with +1s help with SEO.

At Blink;Tech, we make it a priority to stay on top of the latest developments in SEO and Internet search, and like everyone else, we too like to dive into the nuts and bolts of it all to... Read more »

It's been a year since Facebook launched its semantic search engine called Graph Search. For many users accustomed to the traditional keyword-based search style they use on other search engines such as Google or Bing, it has been a difficult adjustment. Whether you just want to connect with friends and family, or you're utilizing Facebook to promote your business, Graph Search can bring a lot more value to your experience on the social media platform once you understand the concept behind it and how to use it.

First of all, it is important to understand why Facebook uses Graph Search for its user data and refers to Bing for... Read more »

Have you dismissed Twitter as a valuable marketing tool because you own a brick-and-mortar business and serve only local clientele? It's a reasonable conclusion, given that much of the hype surrounding Twitter is how it connects people from opposites sides of the globe. But let's take a step back and examine what this powerful communication can do for the local small business owner.

Let's say you own a small bakery in Nokomis, FL and the vast majority of your customers are people who stop by on their way to and from work. Why would it benefit your business to broadcast your message across the globe via Twitter? Facebook may... Read more »

Analytics. The word inspires visions of mathematicians in white lab coats tirelessly poring over pages and pages of computer data. Perhaps that's not the role you see yourself in while promoting your business through social media -- but if you've ever checked to see how many likes a Facebook post received, then you realize the value of data that tells you how you are doing and helps you formulate a plan to get better. This is the essence of analytics.

For the average entrepreneur at the helm of his or her business' social media presence, learning and using Google Analytics or another full-scale web analytics platform may not... Read more »