Anybody who works in website search engine optimization (SEO) has invariably heard the request, "I want to be number one on Google." It's an understandable desire. After all, to be at the top spot on Google would assure you of some healthy traffic, no matter what business you are in.
The problem with the request, however, is that looking at arbitrary search results is not the best indicator of the actual SEO health of your website. Furthermore, assessing your SEO from this very narrow field of vision can lead to some very poor decision-making in changes to the website. These statements may seem counterintuitive, since the... Read more »