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What's Happening to Television and How It Could Affect Your Business

September 3, 2014

If you hadn't noticed, TV and the Internet slowly have been merging. There is a good chance this has already happened in your household, as nothing makes it clearer than the success of Internet-streamed shows such as Orange is the New Black and House of Cards.

The two screens are becoming one.

At first glance, it seems that having the Internet available on television sets would be a great thing for anyone who is trying to market online. On the contrary, this could make it exceptionally hard for small business to compete for a place in this new hybridized marketplace. Content will be the weapon... Read more »

Storytelling: Where Content and Social Media Come Together

August 26, 2014

"Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase." -- Gary Vaynerchuk

If you dig down deep enough in history, "great content + social media" has always been the magic formula. Imagine Og the caveman telling a great hunting story to family and friends around a fire. That great story undoubtedly got retold by others, and you can imagine that Og's great story-telling abilities were also the topic of many conversations.

This formula is the reason people still... Read more »

How Mobile Is Changing the Face of Web Design

August 6, 2014

If you've been following us on social media or reading our blogs, you know that we talk a lot about the importance of responsive web design (RWD). This design approach offers a website that can automatically adjust to any screen size, whether it be a large monitor, laptop, tablet, or smartphone. In today's mobile-centric world, it's easy to understand why this is so critical to web traffic.

But this relationship between web design and the mobile user is a two way street. Just as websites must adjust to accommodate smaller screen sizes, we who have become accustomed to using... Read more »

Too Much Eye Candy Spoils the UX Appetite

July 15, 2014

New web technologies are offering designers the ability to create exciting new levels of interaction and usability in websites. One of the hottest new user experience (UX) features is parallax scrolling, which gives web pages a cool 3-D visual effect. As a user scrolls down the page, elements in the foreground (usually the text or other primary content) move faster than those in the background. Additional layers can be added to create eye candy that is visually stunning -- and quite easy to abuse.

Problems always arise when web design puts more emphasis on pizazz and special effects than content. Design is... Read more »

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