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Okay, that's a bit dramatic. Now, don't go and sell your domain, delete that site you spent good money to build and trash years of analytics that (admit it) you've been watching over like a sleeping newborn. Your website is still the hub of a many-spoked wheel-thanks to the advent of Web 2.0-where people go to get in-depth information about the core of your business.

However, for the average business, the webspace it takes up is no longer encompassed by the website alone. For some businesses today's website may account for only a fraction of a web "footprint." More than ever, consumers are looking to social networks, blogs and other Web 2.0 satellites of your site to find out... Read more »

Search engine optimizers (SEOs) often say Google uses bounce rate to judge website quality. In fact, that is only partly true. At SMX West 2012, Danny Sullivan asked two search engine representatives if "Bounce Rate" is used as a factor in their ranking results. They said, "Bounce Rate combined with other signals may affect your site's performance in our results." In other words, how often people leave your website's home page is only one factor in search engines' determination of rankings.

What are the other elements? In addition to bounce rate, Google ranks websites using three broad principles.

Is the site "honest" rather than "deceptive?" Websites that use... Read more »

In 2012, the web grew, shifted, and changed more quickly than ever. In addition to increased traffic, Google and other search engines have changed the face of the web by introducing improvements to existing search engine optimization (SEO) technology as well as some new innovative web tools. Several of these have rocked the SEO professional's world by creating a significant paradigm shift in website development.

Reputation and Trust
Search engines have armed themselves with new and improved methods to promote sites that not only have good quality content but also integrity and accuracy while punishing those that exhibit fraudulent or other bad behavior... Read more »

The Four Kinds of Keywords and Their Stories

Like many companies, you want to increase traffic to your website. You are already paying for PPC advertising with well-researched keywords. Is there a better way?

Yes, but first, let's define the four types of keywords you may or should be using. Explicit keywords describe a product or service, such as web development; Problem keywords describe the condition the service solves, such as an outdated website; Symptom keywords describe the problem, for instance, a website that needs to be updated for mobile browsing; and product names/part numbers keywords are the actual name of the product/service you are seeking, for... Read more »