Have you dismissed Twitter as a valuable marketing tool because you own a brick-and-mortar business and serve only local clientele? It's a reasonable conclusion, given that much of the hype surrounding Twitter is how it connects people from opposites sides of the globe. But let's take a step back and examine what this powerful communication can do for the local small business owner.
Let's say you own a small bakery in Nokomis, FL and the vast majority of your customers are people who stop by on their way to and from work. Why would it benefit your business to broadcast your message across the globe via Twitter? Facebook may... Read more »