"Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase." -- Gary Vaynerchuk
If you dig down deep enough in history, "great content + social media" has always been the magic formula. Imagine Og the caveman telling a great hunting story to family and friends around a fire. That great story undoubtedly got retold by others, and you can imagine that Og's great story-telling abilities were also the topic of many conversations.
This formula is the reason people still... Read more »