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Do You Have a Winning Social Media Profile?

October 22, 2014

As much time as we all spend on social media, it's very easy to overlook one of the single most important aspects of our online presence: our profiles. Whether writing a personal bio or business profile for a social media account, you should always keep in mind that this is effectively your online business card. Not only is your profile how others will learn the pertinent facts about you or your business, but it is usually the point where they will decide whether or not to follow you. Here are some key tips that you should know:

Keep your profiles up-to-date
Does your profile have your current stats and... Read more »

Are Your Passwords Safe?

October 2, 2014

Corporate online security breaches are sadly becoming a routine event these days.

Just this year alone, Target, J.P. Morgan, iCloud, Home Depot and even have all been hacked, each breach requiring users to change their passwords and, in some cases, to replace their credit cards.

While it's no fun to change your passwords after a security breach, it is still much better than dealing with the major disruption identity theft can cause you, your business, and even your public image and business branding.

If anything, these big security breaches should be a reminder to us all to... Read more »

What's Happening to Television and How It Could Affect Your Business

September 3, 2014

If you hadn't noticed, TV and the Internet slowly have been merging. There is a good chance this has already happened in your household, as nothing makes it clearer than the success of Internet-streamed shows such as Orange is the New Black and House of Cards.

The two screens are becoming one.

At first glance, it seems that having the Internet available on television sets would be a great thing for anyone who is trying to market online. On the contrary, this could make it exceptionally hard for small business to compete for a place in this new hybridized marketplace. Content will be the weapon... Read more »

Storytelling: Where Content and Social Media Come Together

August 26, 2014

"Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase." -- Gary Vaynerchuk

If you dig down deep enough in history, "great content + social media" has always been the magic formula. Imagine Og the caveman telling a great hunting story to family and friends around a fire. That great story undoubtedly got retold by others, and you can imagine that Og's great story-telling abilities were also the topic of many conversations.

This formula is the reason people still... Read more »

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