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Busting Myths about Search Ranking

July 26, 2015

Anybody who works in website search engine optimization (SEO) has invariably heard the request, "I want to be number one on Google." It's an understandable desire. After all, to be at the top spot on Google would assure you of some healthy traffic, no matter what business you are in.

The problem with the request, however, is that looking at arbitrary search results is not the best indicator of the actual SEO health of your website. Furthermore, assessing your SEO from this very narrow field of vision can lead to some very poor decision-making in changes to the website. These statements may seem counterintuitive, since the... Read more »


How Improving Google Search Is Becoming a Quest for Truth

May 14, 2015

The simple look of the Google search page hasn't changed much since its inception back in the late 1990s, nor has its function: You type in the terms for what you want to search, and Google gives you a list of websites. Same old stuff, right?

Not by long shot. The technology behind the Google search bar is evolving at a rate that is mind-boggling.

In February, a research paper published by Google scientists indicated they are getting closer to finding the Holy Grail of information processing: the ability to determine what is true and what is not.Read more »


Blink;Tech: At Home in One Of the Nerdiest Cities in the U.S.

April 22, 2015

If you don't live in Sarasota, Florida, it might surprise you that this year the real estate blog Movoto named this seemingly sleepy little city by the Gulf the second "nerdiest" city in the U.S. For those of us who live and work here, however, this is no surprise at all. We've been wondering when the world was going to start figuring it out.

Long the butt of jokes for its seasonal migration of polyester-clad snowbirds, towering condos, and waterfront McMansions, there is a side to Sarasota that outsiders don't usually see. The town has a... Read more »


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