Archives

For a lot of small businesses, the change to Google Analytics 4 is fraught with a lot of important challenges and no easy solutions.

Keeping your online home business on track is easier than you might think - the key is using web analytics to empower good decision making.

In these days of rapidly rising advertising costs, identifying and reaching that target audience quickly and efficiently are the keys to success.

Anybody who works in website search engine optimization (SEO) has invariably heard the request, “I want to be number one on Google.” It’s an understandable desire. After all, to [...]

Analytics. The word inspires visions of mathematicians in white lab coats tirelessly poring over pages and pages of computer data. Perhaps that’s not the role you see yourself in while [...]

In the days when print media was king, marketing was a glorified guessing game. Businesses jockeyed for the most visible ad space within their means, then assumed the position of sitting back and [...]

Okay, that’s a bit dramatic. Now, don’t go and sell your domain, delete that site you spent good money to build and trash years of analytics that (admit it) you’ve been watching [...]

According to Wikipedia, web engineering “focuses on the methodologies, techniques, and tools that are the foundation of web application development and which support their design, [...]

At long last, all the pieces for your business website are in place: It’s quite snappy, it’s very informative, it works great, and it attracts a great deal of traffic. Because of the [...]