Starting an Online Business Part 4: Keeping Your Business On Track
Keeping your online home business on track is easier than you might think - the key is using web analytics to empower good decision making.
Business Marketing Basics: Finding and Reaching Your Target Audience
In these days of rapidly rising advertising costs, identifying and reaching that target audience quickly and efficiently are the keys to success.
Busting Myths about Search Ranking
Anybody who works in website search engine optimization (SEO) has invariably heard the request, “I want to be number one on Google.” It’s an understandable desire. After all, to [...]
Bitly: Social Media Analytics on the Fly
Analytics. The word inspires visions of mathematicians in white lab coats tirelessly poring over pages and pages of computer data. Perhaps that’s not the role you see yourself in while [...]
The Modern Face of the Marketing Game: It Actually Has a Face
In the days when print media was king, marketing was a glorified guessing game. Businesses jockeyed for the most visible ad space within their means, then assumed the position of sitting back and [...]
The Website is Dead … Long Live the Website!
Okay, that’s a bit dramatic. Now, don’t go and sell your domain, delete that site you spent good money to build and trash years of analytics that (admit it) you’ve been watching [...]
Web Engineering First, SEO Second
According to Wikipedia, web engineering “focuses on the methodologies, techniques, and tools that are the foundation of web application development and which support their design, [...]
Next Level Visibility
At long last, all the pieces for your business website are in place: It’s quite snappy, it’s very informative, it works great, and it attracts a great deal of traffic. Because of the [...]