Search Engine Platform Choice by Generation in 2025
Search is no longer one-size-fits-all in 2025. Different generations have different search preferences: understanding these distinctions is critical for marketing success.
Social Media Platform Use by Age in 2025
Discover how social media usage by age impacts marketing in 2025. Learn generational trends to tailor strategies that actually reach your audience.
How to Make AI Content More Human
If you’ve been using AI to write your web content, you’ve probably noticed a downturn in visitors. Here are some tips to put humanity back into AI writing.
The Pros and Cons of Using AI in Social Media
AI is changing the way we use social media—from writing posts to targeting ads. Here’s what to know about the pros and cons, and how to effectively use AI in social media.
SEO vs. GEO: Understanding the New Era of Optimization in Search and Generative Engines
Generative Engine Optimization (GEO) parallels but also diverges sharply from Search Engine Optimization (SEO)
Quitting Social Media as a Business: When and How to Walk Away from a Platform
Is your business seeing low ROI or ethical concerns on social media? Learn when—and how—to strategically quit a platform without hurting your brand.
Is Google’s AI Overviews the End of Written Content Marketing?
Written content marketing is undergoing a sea change with Google’s AI Overviews in search results.
Surprising New Opportunities for Video Marketing in 2025
Online videos have reached a new milestone as evidenced by subtle changes at YouTube. It’s never been a better time for video advertising.
Digital Marketing Trends to Watch in 2025
Digital Marketing is always evolving and 2025 will bring a lot of technological change.
Is it Time to Give DuckDuckGo a Go as Your Primary Search Engine?
DuckDuckGo is a privacy-focused alternative to the search behemoth Google, offering a less cluttered search experience. Is DuckDuckGo right for you?