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Most businesses cut their marketing budgets when the economy slows, but smart business owners refocus their marketing to reposition their business above the competition.

The decentralized social media platform Bluesky has been making a lot of waves lately and this new user milestone could be just the beginning.

End your business year on a high note by leveraging these holiday-themed, last minute marketing strategies and promotional ideas.

If your website hasn’t had a serious overhaul since artificial intelligence has exploded onto the scene, now is the time to give it a revamp.

Search is no longer one-size-fits-all in 2025. Different generations have different search preferences: understanding these distinctions is critical for marketing success.

Discover how social media usage by age impacts marketing in 2025. Learn generational trends to tailor strategies that actually reach your audience.

If you’ve been using AI to write your web content, you’ve probably noticed a downturn in visitors. Here are some tips to put humanity back into AI writing.

AI is changing the way we use social media—from writing posts to targeting ads. Here’s what to know about the pros and cons, and how to effectively use AI in social media.

Generative Engine Optimization (GEO) parallels but also diverges sharply from Search Engine Optimization (SEO)

Learn how to create a social media plan for your nonprofit that drives engagement, grows your donor base, and highlights your impact—all without a big budget. This guide covers goal-setting, platform strategy, content planning, and policy tips to amplify your mission effectively.