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One of the biggest mistakes newbies make with marketing on Twitter is this: They put all their effort into crafting the perfect tweet, and don’t give much thought to following people. Heads [...]

In an earlier blog about being a Facebook rock star, we talked about the number-one guideline for attracting and keeping an enthusiastic audience: Give ’em what they want. People on the [...]

Have you been reluctant to add Twitter to your social media marketing strategy because you haven’t felt confident in your ability to compose an effective tweet? Well, you’re not [...]

Whether you are on online marketer, a web-savvy business owner, or just someone who spends a lot of time on Youtube, Vimeo, or Vine, you are probably aware that video is the hottest form of [...]

So, you’ve built a Facebook page for your company. You’ve linked it to your website with a “Like” button. You even have a couple hundred “likes.” You post [...]

When Google unveiled its new search algorithm on Sept. 26, to tell truth, most people didn’t notice. In fact, most people had no idea it had already been in operation for about a month. We [...]

In the days when print media was king, marketing was a glorified guessing game. Businesses jockeyed for the most visible ad space within their means, then assumed the position of sitting back and [...]

Okay, that’s a bit dramatic. Now, don’t go and sell your domain, delete that site you spent good money to build and trash years of analytics that (admit it) you’ve been watching [...]

In the summer of 2012, GM ditched its paid Facebook (FB) ads. Executives of the social media giant have been talking with GM executives trying to lure them back. When GM asked for evidence that [...]

Ok, let’s say that you have so far followed our advice and generated quality images for your site by hiring a professional photographer and/or a professional graphic artist. You’ve [...]